How does remarketing benefit a business?

Remarketing benefits a business primarily by re-engaging users who are already familiar with the brand. This strategy focuses on reaching out to potential customers who have previously interacted with a business's website or marketing materials, reminding them of products or services they showed interest in. By doing so, businesses can effectively encourage these users to return and complete their purchases, leveraging the existing familiarity and interest.

This approach is particularly advantageous because it targets users who have already demonstrated a certain level of engagement, making them a more likely audience for conversions compared to entirely new customers. The effectiveness of remarketing is often reflected in higher conversion rates and improved return on investment, as the audience is already primed for the business's offerings.

In contrast, targeting new customers primarily does not utilize the previously established awareness and interest and can often result in higher marketing costs with lower conversion rates. Allowing pricing changes for previous customers helps with customer retention but doesn't capture the essence of remarketing. Diversifying product offerings is a different strategy altogether, focusing on expanding the brand's range rather than re-engaging a familiar audience.