Marketing information management involves which of the following?

Marketing information management is concerned with the collection, analysis, and utilization of data to inform marketing strategies. Researching competitors for pricing strategies is a crucial aspect of this process. By understanding how competitors price their products, businesses can position themselves effectively in the market, identify gaps, and make informed decisions to adjust their own pricing strategies accordingly. This insight enables companies to remain competitive and responsive to market demands, ensuring that they can attract and retain customers.

While other options like setting up sales channels, creating promotional campaigns, and determining optimal prices are important elements of marketing, they do not directly fall under the scope of marketing information management. Setting up sales channels is more about logistics and distribution strategies, promotional campaigns focus on marketing tactics to create awareness, and determining optimal prices often relies on the data collected through competitor analysis, but it is a separate function from managing marketing information itself.