Name a common digital marketing strategy.

Search engine optimization (SEO) is a widely recognized and commonly employed digital marketing strategy. It involves optimizing a website's content, structure, and technical elements to enhance its visibility in search engine results. The primary goal of SEO is to attract organic traffic by ranking higher for relevant keywords and phrases that potential customers are searching for.

Implementing effective SEO practices can lead to increased web traffic, improved brand credibility, and, ultimately, higher conversion rates. Techniques used in SEO include keyword research, content creation, link building, and optimizing on-page elements such as titles, meta descriptions, and headings. This strategy is crucial because a majority of online experiences begin with a search engine, making it essential for businesses to be discoverable in order to reach their target audience effectively.