Selling is best described as which of the following?

Selling is best described as the act of providing customers with goods and services because it encapsulates the primary function of the selling process in marketing. Selling involves direct interaction between the seller and the customer, where goods and services are exchanged for monetary compensation. This interaction can occur in various forms, including face-to-face transactions, online sales, and over-the-phone orders, with the ultimate goal of fulfilling customer needs and preferences.

The focus is on the transaction itself, where the customer's desire to acquire a product or service is met through the seller's offerings. This not only encompasses the physical exchange but also highlights the value proposition that the seller presents to the buyer. In essence, selling is an integral part of the broader marketing function, but it is specifically centered on the execution of transferring ownership of products or services from seller to buyer.

The other choices, while related to aspects of marketing and sales, do not accurately encapsulate the overarching concept of selling. Informing customers about products is a vital marketing activity but does not constitute the exchange that selling involves. Setting product prices relates to pricing strategies, which form part of the broader marketing mix but are not directly synonymous with selling. Developing new market segments focuses on strategic planning and segmentation in marketing rather than the act of selling