The marketing mix consists of which four components?

The four components of the marketing mix are often referred to as the "4 Ps": Product, Place, Price, and Promotion.

Product refers to the goods or services that a business offers to meet customer needs. This includes considerations like design, features, quality, and branding.

Place involves how the product is distributed and where it is available for customers to purchase it, which can significantly affect sales.

Price is the amount of money customers must pay to acquire the product, and it can influence demand as well as the overall profitability of the product.

Promotion encompasses the marketing communications used to inform and persuade potential customers, including advertising, sales promotions, public relations, and personal selling.

Each of these components plays a crucial role in developing a marketing strategy that can effectively attract and retain customers. Understanding the relationship between them is key to successfully positioning a product in the market.