What are key performance indicators (KPIs)?

Key performance indicators (KPIs) are specifically defined metrics used to assess the effectiveness and success of a marketing campaign or strategy. They are crucial for tracking progress towards specific goals and objectives within the marketing realm. KPIs can encompass various factors, such as conversion rates, customer acquisition cost, return on investment (ROI), and engagement levels, providing insights that help marketing teams evaluate their performance and make informed decisions.

In the context of a marketing strategy, KPIs are tailored to the unique goals of the campaign, allowing marketers to continuously measure their performance against these established markers. By focusing on KPIs, businesses can pinpoint areas where improvements are needed and ultimately enhance their marketing efforts for better results. This specificity to evaluating marketing success clearly differentiates KPIs from general business metrics or targets related to sales or market share.