What are sales leads?

Sales leads refer to potential customers who have shown interest in a company's products or services. These individuals have not necessarily made a purchase yet, but they represent an opportunity for the business to engage with them and potentially convert that interest into sales. Identifying and nurturing these leads is a critical aspect of the sales process, as they provide a pathway for businesses to expand their customer base and increase revenue.

The correct understanding of sales leads emphasizes the initial interest that individuals display, which can stem from various forms of engagement such as inquiries, requests for information, or downloads of promotional content. This preliminary interaction signifies a level of curiosity that can be developed into a sales conversation.

In contrast, the other options define different groups of individuals. Those who have made a purchase represent existing customers rather than leads. Regular website reviewers may express interest, but their engagement doesn’t equate to a sales lead unless they take action that indicates a desire to learn more or consider buying. Lastly, employees who promote products are part of the internal workings of a company and do not fall into the category of potential customers. Understanding these distinctions helps in recognizing that sales leads are specifically about potential rather than confirmed interest or engagement.