What best describes remarketing?

Remarketing is a strategic approach that focuses on reconnecting with users who have previously interacted with a brand, whether they have visited a website, engaged with content, or abandoned a shopping cart. This technique aims to remind users of their interest and encourage them to complete a purchase or take a desired action. By using targeted ads, brands can effectively re-engage these previous visitors, increasing the likelihood of conversion.

In this context, targeting users who have already shown interest allows for a more personalized and relevant marketing approach, boosting the effectiveness of advertising efforts. The use of remarketing is often facilitated by digital marketing platforms that track user behavior, enabling businesses to deliver ads specifically tailored to those who have already expressed some level of engagement with the brand.