What do short-term sales incentives fall under?

Short-term sales incentives primarily fall under sales promotion because they are designed to boost sales in a limited time frame through various incentive strategies. Sales promotions encompass a wide range of activities aimed at encouraging the purchase of products or services. These incentives can include discounts, coupons, contests, free samples, or loyalty programs, which are all intended to stimulate immediate consumer interest and purchase behavior.

Sales promotions differ from advertising, which focuses more on creating awareness and building brand equity over a longer period, rather than driving short-term sales. Direct marketing involves targeting specific individuals with tailored communications, often through channels such as email or direct mail, but it doesn't specifically refer to incentives that lead to immediate sales. Public relations, on the other hand, focuses on building a positive image and managing communications between an organization and its public, which is not aligned with the purpose of short-term sales incentives. Thus, categorizing short-term sales incentives as sales promotion accurately reflects their role in the marketing strategy.