What does B2C stand for?

B2C stands for Business-to-Consumer. This term describes a model where businesses sell products or services directly to individual consumers. In this framework, the business engages with the end-user rather than through another business intermediary. It encompasses a wide range of retail transactions, including online shopping, direct sales, and more conventional retail operations.

Understanding the B2C model is crucial for marketers as it informs strategies around customer engagement, targeted marketing, and consumer behavior analysis. The focus is on tailoring approaches to meet the needs and preferences of individual consumers, making B2C a fundamental aspect of modern marketing practices.