What does customer segmentation involve?

Customer segmentation involves the process of dividing customers into distinct groups based on shared characteristics or behaviors. This is essential for businesses to tailor their marketing strategies effectively and ensure they meet the specific needs and preferences of each segment. By grouping customers based on factors like demographics, purchasing behavior, or preferences, companies can create targeted campaigns that resonate with each segment, ultimately improving customer engagement and satisfaction.

The other options do not encompass the full scope of customer segmentation. Randomly targeting different customer profiles lacks the structured approach that segmentation provides. Conducting surveys on customer satisfaction is related to gathering insights but is not the basis for segmenting customers. Identifying potential customer complaints is focused on addressing issues rather than organizing customers into benefit-driven groups for targeted marketing strategies.