What does digital marketing encompass?

Digital marketing encompasses the use of digital channels to promote products and services, engaging with audiences through platforms such as social media, websites, email, and online advertisements. By leveraging these channels, businesses can reach a larger audience more effectively and efficiently. The focus on digital interactions allows for real-time analytics, targeted advertising, and personalized communication, which are essential in today’s marketing landscape.

This option reflects the current trends in marketing, which rely heavily on technology and connectivity to engage with consumers. In contrast, the other choices either limit marketing tactics to traditional methods or reject the use of technology, which does not align with the modern understanding of digital marketing. Hence, the emphasis on digital channels highlights the dynamic nature of this field.