What does SEO primarily focus on?

SEO, or Search Engine Optimization, primarily focuses on increasing search engine visibility. This process involves optimizing a website's content, structure, and technical elements so that it ranks higher in search engine results pages (SERPs) for relevant keywords. The ultimate goal is to drive more organic traffic to the website, making it easier for users to find the site when they perform searches related to the business or its offerings.

By improving visibility in search engines, businesses can attract more potential customers, enhance their online presence, and ultimately increase conversions. Effective SEO strategies include keyword research, on-page optimization (such as meta tags and content quality), link building, and optimizing for mobile usability, all aimed at making the site more appealing to both search engines and users.

While designing attractive websites, improving online customer service, and managing social media accounts are important aspects of digital marketing, they are not the primary focus of SEO. Instead, they can complement SEO efforts but do not directly relate to the core objective of enhancing a website's visibility on search engines.