What does the marketing funnel represent?

The marketing funnel represents the customer journey from awareness to decision, illustrating how potential customers move through various stages as they become familiar with a product or brand. This journey typically includes stages like awareness, interest, consideration, intent, evaluation, and ultimately, the purchase decision.

The funnel concept helps marketers understand and optimize the customer experience by focusing on how to attract prospects at the top and effectively guide them down to the bottom where they make a purchase. Each stage of the funnel requires specific marketing strategies and tactics to advance customers to the next level, ensuring a smoother path towards conversion. This model is critical in formulating marketing campaigns that successfully engage customers throughout their decision-making process.