What is a common goal of both public relations and marketing?

The common goal of both public relations and marketing is to improve customer engagement and satisfaction. This objective stems from the understanding that both functions strive to foster strong relationships with various stakeholders, including customers, clients, and the broader community.

Public relations focuses on building and maintaining a positive image of the organization, creating trust and credibility, which are essential for customer satisfaction. On the other hand, marketing aims to understand customer needs and preferences, effectively communicate the value of products or services, and ultimately drive sales. When both PR and marketing efforts are aligned towards enhancing customer engagement and satisfaction, they collaboratively contribute to building brand loyalty and a solid reputation, leading to long-term business success.

The other options do not capture this shared objective effectively. For instance, reducing costs, enhancing product features, and increasing employee output are more specific to operational or product-focused goals rather than being inherently related to the goals of public relations or marketing in fostering customer relationships.