What is a common objective of sales promotion activities?

A common objective of sales promotion activities is to increase short-term sales. Sales promotions are strategic marketing tools designed to boost sales in a short timeframe, typically by encouraging immediate purchases or trial of a product. This is often achieved through tactics such as discounts, coupons, contests, or limited-time offers that create urgency for consumers. By focusing on immediate results, businesses can quickly boost revenue, clear inventory, or attract new customers.

While increasing brand loyalty, enhancing customer service, and developing new products are important business objectives, they do not align as closely with the primary aim of sales promotions. Brand loyalty involves nurturing long-term relationships and trust with customers, which is cultivated over time rather than in short bursts. Enhancing customer service pertains to improving the overall customer experience, and developing new products focuses on innovation and expanding offerings. Each of these aspects plays a critical role in a comprehensive marketing strategy, but they are not the foundational goal of sales promotion tactics.