What is a landing page?

A landing page is a standalone web page created specifically for a marketing or advertising campaign. This type of page is designed with a single objective in mind, often referred to as a "call to action," such as encouraging visitors to sign up for a newsletter, download an e-book, or purchase a product. Unlike other web pages, which may serve broader functions, the landing page focuses on converting visitors into leads or customers by providing targeted content and eliminating distractions that could lead the visitor away from the desired action.

The effectiveness of a landing page lies in its tailored messaging and design that aligns with the specific campaign it is part of. Each landing page can be optimized based on data from the campaign to improve its conversion rates, making it an essential tool in digital marketing.