What is a marketing funnel?

A marketing funnel is indeed a model that illustrates the various stages a customer experiences before making a purchase. This concept is essential in understanding consumer behavior, as it breaks down the journey from initial awareness of a product or service to the final decision to buy.

The funnel typically includes stages such as awareness, interest, consideration, intent, evaluation, and purchase. Each stage represents a point in the customer's journey where marketers can strategize their approach to effectively convert potential customers into actual buyers. By grasping this model, businesses can tailor their marketing efforts to guide customers through each phase, optimizing communication and increasing conversion rates.

This understanding of the marketing funnel is critical for effective marketing strategies and decision-making, as it helps identify where potential customers might be falling off and where to focus efforts to improve overall sales performance.