What is a projection of probable future sales in units or dollars called?

A projection of probable future sales in units or dollars is referred to as a sales forecast. This term encompasses the overall estimate of future sales performance, taking into account various factors such as market trends, economic conditions, and historical sales data. A sales forecast is essential for businesses as it helps in planning production, managing inventory, and setting financial goals. It provides a strategic outlook that allows companies to make informed decisions about resources, marketing strategies, and budgeting.

While sales estimate, revenue projection, and budget plan are related concepts, they do not encapsulate the comprehensive analysis and predictions encapsulated in a sales forecast. A sales estimate might refer to more immediate or informal calculations, while a revenue projection could focus more on income rather than specific unit sales. A budget plan often refers to an allocation of funds and expenses rather than specifically projecting sales figures. Therefore, the term 'sales forecast' most accurately describes the systematic attempt to predict future sales outcomes.