What is cross-promotion?

Cross-promotion is defined as a marketing strategy where two or more brands collaborate to promote each other's products. This approach leverages the strengths and customer bases of both brands to reach a wider audience and create synergies in marketing efforts.

For instance, if a soft drink brand partners with a popular snack food brand, both can benefit from the partnership by featuring each other's products in their advertisements, which enhances the visibility and appeal of both offerings. This strategy not only increases customer engagement but can also enhance perceived value for consumers, as they may see the collaboration as a beneficial pairing.

The other choices describe different marketing strategies. Advertising within a single brand focuses on promoting various products under one brand's umbrella, which lacks the cooperative aspect of cross-promotion. Reducing marketing costs by eliminating duplication refers to efficiency in marketing strategies rather than collaboration. Seasonal marketing strategies, such as holiday promotions, typically focus on timing and special events rather than the dual-brand approach characteristic of cross-promotion.