What is defined as selling a product directly from the producer to the customer?

Direct distribution refers to the process where products are sold directly from the producer to the customer without intermediaries, such as wholesalers or retailers. This approach allows the producer to maintain greater control over the marketing, sale, and distribution of their products. It can create a stronger relationship with customers, as the communication and transaction occur directly between the producer and the end user.

Using direct distribution can lead to cost savings for consumers, as it often eliminates markups added by intermediary sellers. Additionally, it offers producers insight into customer preferences and feedback directly, which can inform product development and marketing strategies.

While indirect distribution involves intermediaries, retail distribution typically refers to the process where products are sold through retail outlets, and wholesale distribution involves selling goods in bulk to retailers or other distributors, these options do not embody the direct purchase model emphasized in the definition of direct distribution.