What is defined as the amount of goods a producer is willing to make and sell?

The correct answer is supply. In economic terms, supply refers to the total quantity of a good or service that producers are willing and able to sell at various prices during a certain time period. It reflects the producer's willingness to create goods based on factors such as cost of production, pricing strategies, and market conditions.

Understanding supply is crucial for analyzing market dynamics, as it directly affects prices and availability of goods. When supply increases, generally, prices tend to decrease, and when supply decreases, prices may rise. This concept is integral in both microeconomics and marketing, as it helps businesses strategize their production levels in response to market demand and competitive pressures.

Demand, market potential, and sales volume do not fit the definition provided. Demand pertains to the consumer's desire and ability to purchase a good, market potential relates to the overall possible sales capacity in a market, and sales volume refers to the actual amount of goods sold over a period. Therefore, they do not accurately describe the amount of goods that a producer is willing to make and sell.