What is defined as the promotion of products or brands via electronic media?

Digital marketing refers to the promotion of products or brands through electronic media, which includes the internet and various digital platforms. This encompasses a wide range of strategies and tactics such as social media marketing, email marketing, search engine optimization (SEO), content marketing, and online advertising.

The effectiveness of digital marketing lies in its ability to reach a large audience quickly and efficiently, allowing for targeted advertising that can be customized to meet the specific interests and behaviors of consumers. Unlike traditional marketing methods, which may rely on physical materials or broadcasts that don't allow for immediate interaction or feedback, digital marketing offers real-time analytics and engagement options, enabling businesses to adapt their strategies based on consumer responses.

This definition distinguishes digital marketing from other options like traditional marketing, which typically involves non-digital channels such as television and radio; event marketing, which focuses on promoting products through live events; and print advertising, which specifically refers to advertisements that appear in printed form such as newspapers or magazines. Each of these alternatives does not encapsulate the broad electronic media aspect that characterizes digital marketing.