What is guerilla marketing?

Guerilla marketing is defined as an unconventional and creative marketing strategy aimed at obtaining maximum exposure for a product. This approach typically relies on low-cost, innovative, and often surprising tactics to capture the audience's attention and generate buzz. The goal is to create memorable experiences that resonate with consumers, leading to organic word-of-mouth promotion and heightened visibility.

This method is particularly effective for small businesses or startups, as it allows them to compete with larger companies without the need for significant financial resources. By leveraging creativity and a deep understanding of the target audience, guerilla marketing can create impactful campaigns that not only raise awareness but also foster engagement and loyalty.

Other approaches, such as traditional advertising, exclusive partnerships, or solely focusing on social media, represent different strategies that do not embody the core essence of guerilla marketing, which thrives on originality and maximum publicity through unconventional means.