What is market positioning?

Market positioning refers to the strategic process of establishing a distinct image or perception of a brand or product in the minds of consumers when compared to competitors. This involves identifying the unique attributes or benefits that make the brand desirable and relevant to target audiences. By effectively communicating these differentiators, a company can create a clear and favorable position in the marketplace, helping consumers understand why they should choose one product over another. This concept is essential for defining marketing strategies and ensuring that the brand resonates with its intended audience, leading to improved brand loyalty and market share.

The other options, while related to marketing, do not accurately capture the essence of market positioning. Determining product pricing is a financial decision based on various factors including costs and market demand but does not directly involve consumer perception. Analyzing competitor sales data is a method of gathering insights on market dynamics but does not inherently include the concept of positioning. Creating an advertising campaign is a tactical execution of a marketing strategy that may support positioning efforts, but it does not define what positioning is.