What is the goal of public relations?

The primary goal of public relations is to build a positive relationship between an organization and its audiences. Public relations involves strategic communication efforts that foster trust, understanding, and goodwill between an organization and various stakeholders, including customers, employees, investors, and the general public. This relationship-building aspect is crucial as it enhances the organization's reputation and can lead to improved brand loyalty, community support, and overall organizational success.

While creating promotional materials, increasing product sales, and managing financial records are important functions in the business landscape, they do not directly encapsulate the essence of public relations. Promotional materials are typically part of marketing efforts rather than the core aim of PR, which is focused on communication and relationship management. Similarly, increasing product sales directly is a marketing goal, not specifically aligned with the objectives of public relations. Managing an organization’s financial records pertains to accounting and finance functions, which fall outside the realm of public relations. Therefore, option A accurately reflects the primary purpose of public relations as a practice.