What is the primary focus of customer relationship management (CRM)?

The primary focus of customer relationship management (CRM) is centered around finding customers and keeping them satisfied. This approach emphasizes the importance of building long-term relationships with customers rather than just acquiring new ones. CRM systems are designed to help businesses manage their interactions with current and potential customers, enabling organizations to understand customer needs better, personalize communications, and provide exceptional service.

By focusing on customer satisfaction, CRM helps in nurturing loyalty, resulting in repeat business and potentially turning satisfied customers into advocates for the brand. This comprehensive view also involves gathering and analyzing customer data to improve service delivery and tailor marketing strategies, ultimately fostering a more engaged customer base. Therefore, option C encapsulates the essence of CRM perfectly, highlighting both initial customer acquisition and ongoing customer satisfaction as crucial components of effective relationship management.