What is the purpose of a press release?

A press release serves as a formal communication tool used primarily to announce newsworthy events or developments to media outlets and the public. The primary goal is to garner media attention and encourage journalists to cover the story, thereby reaching a wider audience.

By issuing a press release, organizations can share important updates, such as product launches, partnerships, events, or other significant achievements that may be of interest to the public or industry. This helps generate awareness and can positively influence public perception and engagement.

While summarizing annual financial reports, providing advertising pitches, and confirming earnings projections may involve communicating information to stakeholders, these activities do not encompass the broader purpose of a press release, which is specifically aimed at news dissemination through media channels. The focus of a press release is on capturing media interest rather than serving as an advertising tool or a detailed financial summary.