What kind of research might involve using surveys, observations, and experiments?

The correct answer is primary data collection because this form of research involves gathering new data directly from participants or through experimentation, which often includes techniques like surveys, observations, and controlled experiments. When researchers conduct primary data collection, they initiate the data-gathering process themselves, which allows them to address specific questions relevant to their study or business issue. This direct approach helps ensure that the data is relevant and tailored to the current research objectives.

In contrast, qualitative research primarily focuses on understanding concepts, thoughts, or experiences rather than quantifiable metrics, typically using methods like interviews and focus groups rather than structured surveys or experiments. Market intelligence refers to the broader practice of gathering information about market trends, competitors, and consumers but can incorporate both primary and secondary data without specifically focusing on collection methods. Secondary data analysis utilizes existing data that has already been collected by others, which does not involve conducting original surveys, observations, or experiments.