What term describes a group of people identified as the most likely to become customers?

The term that best describes a group of people identified as the most likely to become customers is "Target Market." This concept refers to a specific segment of the overall market that a business aims to reach and serve with its products or services. Identifying the target market involves analyzing demographics, preferences, behaviors, and purchasing patterns to effectively tailor marketing strategies and efforts.

Understanding the target market is crucial for businesses because it allows for more focused marketing campaigns that resonate with the intended audience, increasing the likelihood of conversion into actual customers. This focus also enables more efficient use of resources by targeting communications and promotions to those most inclined to purchase.

In contrast, while "Target Audience" refers to a broader group of people for a specific marketing message, "Customer Base" denotes the existing customers of a business, and "Buyer Persona" is a semi-fictional representation of an ideal customer based on market research and data. Each of these terms plays a role in marketing strategy but does not encapsulate the specific idea of a group defined by their potential to become customers as effectively as "Target Market" does.