What term is used for brands that represent a general product category and do not carry a specific company or brand name?

The term "generic brand" refers to products that do not have a specific company or brand name associated with them, but instead are marketed under a general category name. These products are typically characterized by their lack of branding or minimal packaging design and are often sold at a lower price point compared to branded products. This type of branding appeals to consumers looking for cost-effective alternatives without the added expense of brand labeling.

Generic brands focus on the product itself rather than its brand identity, which can attract budget-conscious shoppers seeking quality without the premium prices. This strategy allows consumers to make purchasing decisions based on price and basic product function rather than brand loyalty or recognition.

In contrast, private labels and store brands are associated with specific retailers but still carry a brand name aligned with that retailer, distinguishing them from generic brands. Luxury brands, as the name suggests, cater to a different market segment, focusing on high-quality, premium products characterized by their distinct brand identity and higher price points. Thus, the definition and characteristics of a generic brand clearly set it apart from these other types of branding.