What term is used to define the route a product takes from the producer to the final user?

The term that specifically defines the route a product takes from the producer to the final user is "channel of distribution." This term encompasses the various pathways that goods traverse, including the intermediaries involved, such as wholesalers, retailers, and agents, leading to the end consumer.

Understanding the channel of distribution is crucial in marketing as it impacts how effectively a product reaches its target audience. The choice of distribution channels can affect pricing, promotion, and even the perception of the product by the customer.

While "supply chain" refers to the broader operational framework involved in the production and delivery of products, including all parties that contribute to the production process, it is not as specific to the path that the product takes to the end user. "Logistics network" relates to the detailed planning and management of the movement and storage of goods, focusing on efficiency but not directly describing the route itself. "Distribution matrix" is not a standard term in marketing, making it less relevant in this context.

Thus, the specific focus on the route that a product takes from producer to consumer designates "channel of distribution" as the most appropriate term in this scenario.