What type of distribution is characterized by using all suitable outlets for a product?

The type of distribution characterized by using all suitable outlets for a product is intensive distribution. This strategy aims to maximize the product's availability by ensuring it is accessible through as many retail locations as possible. The goal is to achieve a high level of market penetration, which is particularly effective for consumer goods that have a wide appeal and where consumers are not particularly brand loyal.

Intensive distribution is often used for everyday products like beverages, snacks, and basic household items. By placing the product in numerous outlets, companies increase the chances that consumers will purchase it simply due to its availability.

In contrast, exclusive distribution may be appropriate for high-end or luxury items, where a brand benefits from maintaining a selective presence. Selective distribution involves choosing specific outlets that align with the brand’s target market, whereas indirect distribution refers to using intermediaries or third parties to distribute goods, often limiting direct consumer interaction.