Which distribution strategy is associated with minimizing costs and maximizing exposure?

Intensive distribution is specifically designed to achieve the dual goals of minimizing costs while maximizing product exposure. This strategy involves providing widespread availability of a product by distributing it through as many outlets as possible. The idea is to ensure that the product is easily accessible to consumers, which increases the likelihood of purchase.

By maximizing exposure through various retail channels, the brand can reach a larger audience without incurring significant costs related to exclusive or selective distribution methods, which may require more significant marketing efforts and partnerships. Intensive distribution tends to work well for products that are in high demand and can benefit from being readily available in many locations, enhancing consumer convenience and brand visibility.

In contrast, other distribution strategies like exclusive distribution focus on limiting the number of outlets to enhance brand prestige, which does not align with the goals of minimizing costs and maximizing exposure. Selective distribution allows for a more targeted approach but may not achieve the level of widespread exposure that intensive distribution provides. Indirect distribution involves intermediaries between the manufacturer and the consumer, which can sometimes increase costs and complexity.