Which is NOT a common goal of loyalty programs?

The goal of loyalty programs is primarily focused on fostering long-term relationships with customers, which leads to repeat business and brand loyalty. Encouraging one-time purchases does not align with the fundamental purpose of these programs. Loyalty programs are designed to reward customers for their continued patronage, thus enhancing customer satisfaction, increasing the likelihood of repeat purchases, and nurturing a strong connection to the brand.

By focusing on maintaining a relationship with existing customers and incentivizing them to return, loyalty programs aim to create a sense of belonging and appreciation among consumers. This ultimately serves to enhance overall customer satisfaction and build long-term loyalty, which are integral to a brand’s success. In contrast, a goal of driving one-time purchases contradicts the essence of what loyalty programs are intended to achieve—encouraging ongoing customer engagement rather than isolated transactions.