Which of the following best describes channel management?

Channel management refers to the processes and strategies involved in effectively delivering goods and services from producers to consumers. It encompasses all activities related to the distribution of products, ensuring that they reach the right customers at the right time and in the right conditions. This includes decisions about distribution channels, logistics, partnerships with distributors, and managing relationships with channel members.

The correct answer highlights the importance of getting goods to customers, which is a fundamental element in the overall supply chain management and marketing process. It involves understanding customer needs, selecting appropriate channels—such as wholesalers, retailers, or direct sales—and overseeing the flow of products through these channels to ensure satisfaction and efficiency.

In contrast, the other options focus on different aspects of marketing and business strategy. Setting prices for products is a part of pricing strategies, while developing marketing strategies encompasses a broader view of targeting, positioning, and promotional tactics. Promotion through advertising is specifically concerned with communication and persuading customers to purchase products, rather than the logistical aspects of delivering those products. Thus, option B accurately captures the essence of channel management within marketing practices.