Which of the following best describes a private distributor brand?

A private distributor brand is best described as a product that is created by private label manufacturers. These brands are typically owned by retailers or distributors, who commission the product to be designed and produced by another company. This allows retailers to offer exclusive products under their own brand name, often at a lower price point than comparable national brands. Private distributor brands can vary widely in quality and marketing strategies but are primarily known for being unique to the retailer and not available from other outlets.

The other choices can be misleading when trying to define private distributor brands. For instance, while some private label products may be found in national retailers, this is not a defining characteristic, as these brands can also be exclusive to smaller or local retailers. The association with luxury products is generally not characteristic of private distributor brands, as they are often seen as budget-friendly alternatives. Furthermore, these brands are typically not characterized by having a higher price point; in fact, they often serve as a cost-effective option for consumers compared to national brands.