Which of the following is a benefit of digital marketing?

The ability to reach global audiences is a key benefit of digital marketing. Unlike traditional marketing methods that may be limited by geographical boundaries, digital marketing leverages the internet and social media platforms to connect with consumers worldwide. This vast reach allows businesses to expand their market presence, target specific demographics, and engage with potential customers in diverse regions, thereby increasing brand visibility and sales opportunities.

Digital marketing strategies, including social media advertising, search engine optimization, and email marketing, provide tools to tailor messages and campaigns to various audiences on a global scale. This capability not only enhances the effectiveness of marketing efforts but also enables brands to cultivate relationships with customers from different backgrounds, ultimately fostering brand loyalty and engagement across different markets.