Which of the following statements best describes market planning?

Market planning encompasses a comprehensive analysis of market trends and customer behaviors, making option B the best description. This process involves assessing current market conditions, understanding consumer needs and preferences, and identifying opportunities for growth. By evaluating these factors, businesses can develop effective strategies that align their offerings with market demands.

While advertising, pricing strategies, and promotion through various channels are important components of marketing, they represent only specific tactics utilized within a broader market planning framework. Market planning is much more holistic, integrating various elements such as research, SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), and competitive analysis to inform a cohesive marketing strategy tailored to the target audience. Thus, the focus on evaluating market trends and customers captures the essence of what market planning entails.