Which step in a marketing research project involves defining the issue to be addressed?

The step in a marketing research project that involves defining the issue to be addressed is crucial for setting the direction of the entire research process. This step, known as "Define Problem," requires the researcher to identify and articulate the specific issue or challenge that needs resolution. By clearly defining the problem, marketers can ensure that their research efforts are focused and relevant, ultimately guiding the research objectives and methodologies.

A well-defined problem allows for more effective hypothesis formulation and enhances the ability to gather appropriate data. If the problem is vague or poorly articulated, subsequent steps such as data collection and analysis may yield irrelevant results, leading to misguided recommendations. Thus, this initial step forms the foundation upon which the entire research project is built.