Which type of brand is owned by wholesalers and retailers?

The choice indicating that a private distributor brand is owned by wholesalers and retailers is correct because such brands are specifically designed to be sold exclusively through those channels. Retailers often create private distributor brands as a way to offer unique products to their customers, often at a lower price point than national or manufacturer brands. These brands leverage the reputation of the wholesaler or retailer, providing consumers with an alternative that can foster customer loyalty and enhance the retailer's identity in the marketplace.

Private distributor brands can also provide a higher margin for retailers compared to selling other established national or manufacturer brands. They are an essential part of a retailer's strategy to differentiate themselves and capture a specific market segment by targeting particular customer needs.