Why are ad impressions important?

Ad impressions are important because they reflect the reach and visibility of advertisements. In marketing, an impression is counted every time an ad is fetched and displayed to a potential viewer, regardless of whether they interact with it. This metric provides insight into how many times an ad has been presented to users, which is crucial for understanding the extent of a campaign's exposure to its target audience.

High impression counts suggest that plenty of eyes are on the ads, indicating effective placement and potentially leading to greater brand awareness. By analyzing impression data, marketers can assess whether their ads are being seen by enough people in order to achieve their exposure goals and to make informed decisions about optimizing their ad placements and strategies.